![]() There are 2 kinds of website's, a destination website like youtube, or a website that is not a destination, such as a small business website. People are not going to your site to be entertained, they are looking for specific information, either by punching the name of your business into a search engine because they already know you and want to get your phone number, check your hours, see if you have any sales going on right now, if you will be open over the holiday weekend, or any number of facts about your business. They want to put money in your pocket!Or they are searching for a business of your type in your city, and in that case your website is now a selling tool. Just as a clean well presented storefront is important to draw a customer in through the front door, your website does exactly the same in this situation. Here is an example of a small business site for Cuts Plus Hair Salon in Bellingham, WA Click Here (will open a new window) The very first thing you see is * What is offered * Basic Pricing * Address * Phone number * Directions * Hours of operation Unless you need online sales as part of your website, the vast majority of small business need nothing more than:
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Yellow Page books are going the way of the buggy whip!



People are not going to your site to be entertained, they are looking for specific information, either by punching the name of your business into a search engine because they already know you and want to get your phone number, check your hours, see if you have any sales going on right now, if you will be open over the holiday weekend, or any number of facts about your business. They want to put money in your pocket!